1845 Amarante
services: brand identity | art direction
The 1845 Amarante, located in Amarante, offering a relaxed and avant-garde, which appeals to well-being, incorporating an outdoor space and modern features that combine comfort with elegance.
The brand intends to immortalize the traditional house of Lérias through the use of the year in which the traditional pastry “Lérias” was brought to Amarante by the hands of a nun back in 1845. The brand represents the symbiosis between the traditional and the current elegance given by the legacy historic city of Amarante. The emphasis is given by highlighting the year “1845” and the small local identifying elements.
Designed to offer a harmonious environment, spaces are contemporary and emanate earth tones for a guest looking for a modern but quality service. The rooms adopt a clean design in shades of gray, light brown, white and green - which conveys the growing ecological concern combined with a minimalist way of life. In fact, green is one of the predominant colors in the decoration chosen, as well as in the exterior spaces of 1845 Amarante.
